Lori Senecal developed strong leadership skills while coaching gymnastics in high school and college. She dreamed of creating a plan that others could follow, which saw her carve an interest to be a leader in the business world and that is how she ended up in the advertisement industry. Lori believes the saying that advert makers are only as good as their last ad, she has since learned to give her best. She has learned to make ads that help her clients make money, which in return makes money for her. Lori also understands that making profits in an advertisement agency is a continuing process and takes time. She has learned that with a dedicated, creative, and passionate team, this can be achieved in a short time. More details can be found on Adage.
According to Salary, Lori Senecal admits that she sometimes have self-doubts though she has mastered a character of fighting those thoughts. When she was starting out, she had the confidence that she would make it. A trait that she formed from her years as a coach. Her ability to spot opportunities and ride with them played a key role in getting her first client. Understanding her clients well has helped her in keeping them coming. Helping them by making the best advertisement campaigns to their satisfaction has always been fulfilling for her. Lori Senecal is excited about the opportunities that the Internet is opening in the advertising industry and is keen to utilize them to grow her expertise.
About Lori Senecal
Lori Senecal exudes a strong personality, hard work, dedication, and ability to out-do herself as well create problem-solving advertisement technologies. These traits led to her appointed at CP+B (Crispin Porter + Bogusky) as the Global chief executive. Prior to this appointment, she worked for Kirshenbaum Bond Senecal where she left a legacy for growing the firm’s vision globally. She had also worked with McCann Erickson as the M.D. of the company’s office in New York. She helped actualize adverts for giant corporations, such as Coca-Cola. Lori was also a Global CIO at McCann Worldgroup.
Besides her work, Lori is a revered member of the board of directors for the Ad Council as well as that of 4A’s. She has also won several accolades and acknowledgments, such as the Quantum Leap Award by AWNY Game Changer Awards.
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