José Henrique Borghi is the founder of the Mullen Lowe agency is one of the remarkable advertisers in the world. He is famous for having created some of the prominent and influential brands. José Henrique Borghi created campaigns that had great repercussion such as Mammals of Parmalat. The famous advert which children appeared dressed as stuffed animals singing pleasant jingles. José Henrique Borghi is, however, renowned for his company, Mullen Lowe Agency. He is currently the CEO and CCO of the company, and under his leadership, the company has quickly gained international recognition and more information click here.
José Henrique Borghi has been in the both international and Brazilian advertising industry for more than 25 years. Over the years, he has gained tremendous knowledge and experience. He has won several awards from the company due to his determination. He started his career at a tender age at Standard Ogilvy Ad Agency. Additionally, he has also worked with other prominent companies such as FCB, DM9DDB, and Leo Burnett. His passion for entrepreneurship and advertising motivated to start his agency, BorghiErh. The agency was later renamed to Borghi Lowe on July 2012 before it merged with the Mullen Lowe Group. The company has its presence in both United States and Brazil. José Henrique is in charge of the Brazilian branch and what Borghi knows.
José Henrique Company is very influential in the media industry. Mullen Lowe Brasil has worked with some of the famous brands in the world including Fiat, Unilever, and Mitsubishi fighting to dominate the Brazilian market. Today, more international companies are coming to Borghi Lowe hoping to penetrate into the Brazilian market with ease. Apart, from doing business José Henrique also enjoys doing sports during his free times. He mostly enjoys running as it has taught him to be persistent even during the adverse time. He does not believe in luck but mostly relies on hard work and determination to achieve success and Borghi’s Website.
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People who order meals at SweetGreen or have attended a Sweetlife concert probably have no idea about the process that the founders of the company followed to get to where they are now. The most interesting thing about the idea that brought the business venture to life was that the trio who started the company did not find their choice of healthy foods at the cafeteria. Nathaniel Ru, Jonathan Neman, and Nicolas Jammet decided that they needed to make a change in the food industry, at least at the university. Currently, the company has expanded their reach to 41 stores across the country and are still growing. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
The first challenge the trio had when they were developing their business model was the lack of the trading partners they needed in the investment. They were lucky because their landlord at the time was also the owner of the building where they wanted to set up the restaurant. The lady told them that if they presented a good business plan to her, she would assist them in any way that they needed. They presented a good plan, and she helped them make the corrections which made their idea more lucrative for investors. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Another great trick that they came up with to increase their sales was to make part of the process digital. Here, they ensured that they had created an app through which customers could order their products. Currently, more than 30 percent of the orders in SweetGreen is done via the mobile app. The company’s founder realized that they needed to add more value to the enterprise than just giving people healthy food. The belief is what brought about the concept of Sweetlife. The concerts are organized once every year and have quite a following.
Individual values have become the core of the company’s growth. First, they believe that buying genuinely local and organic food is what benefits the farmers the most. Therefore, instead of asking for certain crops from the farmers, they ask what the farmers have at the time, and request for that. Then, they reduce waste by thinking out of the box and taking vegetables such as Broccoli greens, which usually people do not believe of as regular vegetables. They believe that reduction of waste and going green in the food production process will reduce the carbon footprint that humans are leaving on the planet. They have come a long way and are going to do even better. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA