How EOS Lip Balm Dominated a Market and Became a Necessity for Millennials

The Fast Company’s Startup Report presents the story of how EOS Lip Balm was able to dominate a market that was oversaturated and seemingly driven by cutting costs instead of creating innovative products tailored to consumers. EOS, an acronym for “Evolution of Smooth”, was brought to the market by Sanjiv Mehra and Jonathan Teller. They identified several key factors that would ultimately make EOS Lip Balm a leading product in the skin care industry. These key factors determined their product concept and target market, product characteristics, and advertising techniques.

The co-founders of EOS Lip Balm wanted their product to be innovative and meet consumer’s needs. The Fast Company’s article gives their readers an inside look into the process that Mehra and Teller had created in order to differentiate their product from all others. The concept for EOS began with their target market, millennial women, since they represented the majority of consumers. Not being able to find your lip balm in your bag, minimal product variety, and the unsanitary method of applying lip balm with your fingers are all driving factors behind the appearance of EOS.

EOS Lip Balm is round in shape and easy to find in a cramped space. It comes in a variety of colors and flavors ( and can be applied straight to your lips from the balm case. It is also organic. These are all product characteristics that were created to engage the consumer’s senses. The finished product was a success and it revolutionized the oral care industry.

The advertising platforms used to promote EOS helped create brand awareness in record time. The most successful platform used was social media, which explains how the brand dominated the Amazon online market so quickly. Ultimately, the Fast Company’s article on EOS Lip Balm sheds light on the process of creating a product and the critical components that are involved to help ensure its success among consumers.

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Construcap Plans Future Growth Projects

Construcap is a company that is constantly focused on the future. There are a lot of people in business in Brazil who see the need for more construction companies like this one, Since the company was started, Construcap has done a great job of helping other people with their business needs. Not only that, but the company is truly dedicated to working with other people in order to solve their problems. One of the great things about the business is the technology it uses to serve others. If you have a home or building being constructed by this company, you have a way to check in on the progress of the construction at


When the company first launched, a lot of people were skeptical that it would succeed. Construcap has always had a different focus than many construction companies. Although they do care about making money as a business, they are struggling in a variety of other areas in the beginning. The good news on is that they have worked out those problems and are now looking towards the future for ways that they can add value in the lives of others. If you are ready to start thinking about ways that you need help with a home or building, working with Construcap is a great idea. They are constantly trying to improve so that they can improve the service to customers.

Future Plans

Construcap has a great future ahead of it for many reasons. Not only does the company have a sound business plan, but they are also looking for ways to improve how they interact with customers. Over the long term, this is a company that can do a lot of good in Brazil. As the country continues to grow, it will need companies like Construcap to take on the work projects needed in a variety of areas on Over time, working with Construcap is one of the best things that anyone can do if they truly want high levels of customer service in their work. Start working with them today on the next big project that you want to accomplish.