EOS Lip Balm- Shaking Up The Makeup Aisle

For years, lip balm has always been a tube that came in a limited amount of flavors. That was until EOS lip Balm came along with their spherical shape, wild flavors like honeydew, and grapefruit, and little to no advertising in the beginning.

Most women use lip balm daily as part of their beauty routine. When EOS came on the market, pots of lip balm were popular, due to how easy it is to lose a tube of lip balm with all the pens and other cylindrical things in the bottom of your bag. While the pot was appealing because they were easy to find while rummaging around in a bag, nobody liked to apply it with their fingers. This is how EOS shook up the makeup aisle and created a unique product that everyone can use, and does.

Jonathan Teller, one of the original creators of EOS, says there was opportunity in competitor’s laziness. They were all trying to undercut each other in pricing to gain sales, however, they were still all selling the same product, in the same shape and flavors as others. Using their own money, they began to develop a product that was fun to use, and a vital part of many women’s daily beauty routines.

To set themselves apart, they marketed a product that used all five senses, at a comparative price, to sell their item. From the fun flavors, the colors of the orbs that hold the lip balm, the way that it feels in your hand, the clicking sound when it closes, and by using organic ingredients so it’s friendly for everyone, EOS has shook up the makeup aisle (http://www.ulta.com/brand/eos) in a way that nobody expected would happen. Better yet, when this small start up began, all their money went to product development and distribution, not advertising. It gained fame by finding its way in the hands of fashion forward millennials, thanks to a female buyer for Target that liked the sphere shape.

For more information, visit the EOS Facebook page and website: evolutionofsmooth.com.

Evolution Of Smooth Has Taken The Oral Care Industry By Storm

Everyone knows that for many years that the top name in lip balm was the ever familiar tube of Chapstick that could be found in just about every convenient, big box, and drug store in the country. That is why the seemingly overnight success of Evolution Of Smooth lip balm surprised everyone in the business. They came onto the scene seven short years ago and seems to attract the attention of the who’s who of Hollywood. Celebrities could be seen in possession of the unique new product. The inventive marketing of EOS is part of the overall success of the product. According to Fast Company‘s interview, the creator of the product noticed that there was a lack of inventive new lip products available on the market so when the product was created they also realized that they needed original packaging. The product comes in a square pot and the actual lip balm is formed into a round ball for easy application.

Evolution Of Smooth is an organic and all natural lip balm that goes on smooth and keeps your lips soft and healthy all day. The lip balm comes in a wide variety of unique and fun flavors that consumers love. The company the started off as a small endeavor has now blossomed into a business that is generating over $250 million in its short seven-year existence. The company has only been surpassed by competitor Burt’s Bees and has almost single-handedly changed the way that the oral care industry is approaching its research and development. You can visit just about any Walmart store that carries oral care products and find EOS.You can also find it from online stores like eBay and ULTA. It is one of the staples of most women’s beauty routines and the company is expecting to see continued growth in the future. EOS can be ordered online as well and comes in variety packs. EOS is obviously here to stay and will continue to amaze customers with their fabulous product.