Over time, the global music and entertainment industry has undergone an exponential revolution. As of 2016, its estimated revenue stood at $17.2 billion, which is greater than a third of industry revenue for this sector. Slackers will hardly thrive in this industry due to increased competition. While males predominantly hold leadership roles in music and entertainment industry, hard-driving women such as producer Desiree Perez have proven themselves worthy of a leadership role. The industry is increasingly revolutionizing, but not as quick as hard-driving women such as Desiree Perez would like.
Desiree Perez is part of the industry’s most influential movers and shakers. In fact, she was instrumental in negotiating for Jay Z’s push to expand his business interest in the music and entertainment industry. Desiree Perez’s Carter’s empire consists of various corporate entities responsible for talent development, concert tour management, and music production. Nonetheless, Desiree Perez continues to push for the optimization of the company’s and its investors’ profit while ensuring maximum talents development and what Desiree Perez knows.
About Desiree Perez
Desiree Perez is a close associate to Jay Z for over two decades. He has an incredible track record of running the SC Enterprises. Desiree Perez has an amazing experience when it comes to crunching numbers. As such, Desiree Perez has proven fit and qualified for such an important position at SC Enterprises. Desiree Perez is an aggressive and fierce negotiator. In fact, she was instrumental in negotiating the Rihanna Samsung deal as well as played an integral part in the Beyoncé Formation stadium. Again, Desiree Perez is part of the collective that runs Roc Nation’s operations. She is also responsible for its labeling processes, management, and publishing. Besides, her organization is responsible for managing Tidal. Desiree Perez’s collective is also known as Hova Circle of Influence. It’s composed of Desiree Perez, Ty Ty Smith, Chaka Pilgrim, Jana Fleischman, Jay Brown and Desiree Perez’s lacrosse camp.